There is a lot of excitement around Industry 4.0. For those of you thinking we’re just making up buzz terms (you may not be wrong), Industry 4.0 is viewed as the next revolution in manufacturing beyond automation. It’s where IoT, big data analysis, cloud connectivity, and cyber-physical systems – or, as I like to call…
Tag: Phygital
Let’s Get Phygital: IoT = IRL + URL
Around two years ago, I worked on a project on the future of play for a toy company (yes, this is my actual job). Leading into that project, I recall really pushing a hypothesis I had been playing with about the concept of “phygital.” At the time, I was reading a lot of Sterling (and…