The future of user-centered design with a new kind of stakeholder You’re a designer. You create products, experiences, services, buildings, and more. Each time you begin the design process, you consider the multitude of touchpoints and features of your design and how they engage with your intended user. This is the logic of the Human-Centered…
Category: Experience Design
Online Shopping is Broken
I want to run a brief thought experiment if you’ll indulge me. I want you to think about buying clothing online and try to relate this to shopping in-store. Let’s say you need a new shirt. You navigate to your favorite outfitter much in the same way (but simpler) that you would walk to the…
Design for Nerds
Modern chain hotels have become design beacons for the latest in hip, chic and stylish flare. Their lobbies are adorned with progressive art installations. Their restaurants feature the latest trends and crazes in high-end food experience. Their bars are some of the swankest nightclubs in the city. However, is all this panache missing the point…